Augmented Reality (AR) and Virtual Reality (VR) are among the technology buzzwords which are making news headlines lately. With a broad spectrum of applications of both, AR and VR, these two technologies are increasingly used in an array of industry verticals and technology solutions. Virtual Reality (VR) and Augmented Reality (AR) are two emerging technologies with huge potential to disrupt how we interact, communicate, learn and perceive things. New breed of devices starting with Google Glass, Oculus and HoloLens are commoditizing this technology. Virtual reality facilitates the real-life simulation creation to deliver an immersive experience to users in such a way that they feel, as if they are interacting with the digital environment around them. On the other hand, AR enhances the existing physical world with the digital enhancements to deliver an enriching experience. Thus, the major difference between AR and VR is their approach towards the physical and digital worlds around the user.

Augmented Reality

Augmented Reality fits into a variety of business needs. If you need to improve the efficiency of your sales team, choose a turnkey solution like Augment. Need to integrate an Augmented Reality feature in your own app or create a brand-new game? Integrate with an Augmented Reality SDK. Need to create an interactive print campaign with Augmented Reality features? Add a clear call-to-action on your print, and use an existing Augmented Reality viewer before investing time and money in your own app. There is a wide selection of Augmented Reality tools readily available to help you create the next gaming experience, improve sales, digital retail, navigation, and even design, just to name a few verticals. Augmented Reality is currently used to help visualize objects that aren’t in the room and to create immersive brand experiences that engage consumers on another level.

Virtual Reality

Virtual reality can be defined as an upcoming technology that makes users feel in a Virtual Environment (VE) by using computer hardware and software. It was originally conceived as a digitally created space which humans could access by donning special computer equipment. It enables people to deal with information more easily. VR provides a different way to see and experience information, one that is dynamic and immediate. For example, in a computer game, user’s joystick motions are tracked and the objects in the game are moved according to the joystick movements. In the same way a simulated, three-dimensional world is created around the user in which he/she could interact with objects, people, and environments. Typically, three-dimensional life-sized images with support of audio devices are presented around the user and the perspective is modified in accordance with the user input (generally head or eye movements). Many devices along with the computers are used to create a virtual environment.

AR/VR solutions help businesses put their vision forth their customers and shape their dreams into visible forms. Developers are increasingly creating immersive augmented/virtual reality experience using efficient and modern technology. Cheap and advanced hardware forms the backbone of this system.

At KAT Enterprise, we are conversant in working with several VR technology and tools. Our virtual reality app developers have sound knowledge of the various visualization technique and have worked on several 3D modelling tools. From gaming apps to real estate apps, KAT Enterprise delivers mind blowing VR experiences that will help your customers understand your services better and in an interactive way. With our VR expertise, your business can rule the virtual world!